AA 2011 Congress Program and Speakers

11:30 - 11:45
*Pearl Room:  Opening Remarks
Tony Tyler, CEO, Cathay Pacific

11:45 - 13:00
*Pearl Room:  Plenary Session
Reaping the Benefits of the Aerospace Growth Curve in China

China’s aviation industry is driving regional growth and benefiting from the upsurge in confidence as global markets recover. As China consolidates its position as one of the world’s largest markets for new aircraft, the Commercial Aircraft Corporation of China is moving ever closer to the introduction of the C919 aircraft. At the same time, investment in airports and other infrastructure continues apace. This begs questions such as how will new funding initiatives support the continued expansion of China’s aerospace industries? And what are the critical technology developments that will support China’s ambitions for a world-class airliner industry?

This session will cover these issues in detail. Understand how China will be structuring its aerospace sector for medium- and long-term sustainable growth. Hear more about how market-led funding opportunities can support aerospace development. Discover the next steps that will take the C919 twinjet closer to its service entry target of 2016. Experts will also discuss how China’s blueprint for aviation infrastructure will shape up over the next decade and beyond.
Moderator:  Kevin O'Toole, Strategy Director, Flightglobal
Speaker:  GENG Ruguang, Vice General Manager, Aviation Industry Corporation of China; TIAN Min, Chief Financial Officer, Commercial Aircraft Corporation of China,Ltd; WANG Changshun, Vice Minister, General Civil Aviation Administration of China (To be invited); ZHU Hongren, Chief Engineer, Ministry of Industry & Information Technology

14:30 – 16:30
*Pearl Room:  Drilldown Session 1
Engineering a Regional MRO Powerhouse in China

With China leading the way in fleet and MRO development, how are its maintenance specialists exploiting this growth? Tantalising growth opportunities are on offer in the engine and component areas, particularly if the country’s MRO shops can attract global third party business. But what need’s to be done to meet international service support expectations? How is China working to improve its parts repair capability? Next-generation aircraft will require greater investment in technology, know-how and documentation compared to older aircraft, how will this investment stack up against the business opportunities? And how are China’s MRO specialists improving the environmental impact of operations, creating efficiencies and reducing costs? These questions will be explored by leaders from China’s MRO sector and their international peers.
Moderator: Kevin O'Toole, Strategy Director, Flightglobal
Speakers:  Choo Han Khoon, Executive Vice President Engine Total Support, ST Aerospace; Louis LAI Tak Chuen, General Manager Planning & Production Control, Hong Kong Aircraft Engineering Company; ZHOU Kaixuan, Vice Director General, Flight Standard Division, General Civil Aviation Administration of China (To be invited); ZHU Xiao, Executive Director Sales & Supply, Ameco Beijing

Adapting to the New Technologies by Louis LAI
MRO Development in China by ZHOU Kaixuan
Attracting International Airlines Customers to China by ZHU Xiao

14:30 – 16:30
Crystal Room:  Drilldown Session 2
Financing Strategies Underpinning Future Regional Growth

The aviation financing sector will have a vital role to play in the commercial success of new aircraft being developed and manufactured in Asia. Find out how this will be realised and explore the opportunities offered by funding initiatives spearheaded by China’s banking and aerospace sectors. Meanwhile how are China’s operating lessors making their presence felt in the global market? This is your peer-to-peer opportunity to discuss the issues with the finance and investment providers.
Moderator:  Robert Martin, MD and CEO, BOC Aviation
Speakers:  Johnny Lau, Managing Director, Global Head – Aviation Finance, ICBC Leasing; Moe Tchun Lum, Senior Vice President and Head of Singapore Dollar Fixed Income Origination, Treasury & Markets, DBS Bank; Anup Mysoor, Managing Director, Citigroup Aviation Investment Banking; Timothy Ross, Executive Director, Head of Transport & Infrastructure Asia, UBS Investment Bank

Global and APAC Airline Issuance Trends by Timothy ROSS

10:30 - 10:45
*Pearl Room:  Opening Remarks
Olivier Longeville, Vice President Product Strategy and Market, Snecma - Safran Group

10:45 – 12:30
*Pearl Room:  Plenary Session
Keeping Growth on Track – Meeting the Infrastructure Needs of the Future

India continues to be one of the fastest-growing aerospace markets in the world and is likely to require around 400 airports and 3,000 passenger aircraft over the next decade. At the same time the prolific boom in air travel across Asia is increasing the pressure on the region’s infrastructure, with congestion on the ground and in the air an inevitable consequence. How are airport developments in the region gearing to meet this challenge? Furthermore, such unprecedented growth creates safety challenges for the region. Given the dominance of bilateral agreements between Asian countries and the lack of one cohesive geopolitical structure, how can the region reach agreement on a seamless, harmonised interoperable airspace?

This session, which brings together experts with visionary strategies to expand Asia’s aviation backbone, will review new airport development and further expansion of existing hubs. Hear more about how India is gearing up for another round of aviation growth and what the country will need to do to achieve its targets. The discussion will include how public private partnerships are helping to accelerate growth and will consider what other benefits can be leveraged. We examine whether IATA’s vision of a pan-Asian managed network offers the solution for harmonisation of air traffic management. And we look at case studies for successful safety management.
Moderator:  Kevin O'Toole, Strategy Director, Flightglobal
Speakers:  Geoff Hounsell, Assistant Director Safety, Operations & Infrastructure (ATM), Asia Pacific, International Air Transport Association; Norman Lo, Director General, Civil Aviation Department, Hong Kong; Dato’ Azharuddin Abdul Rahman, Director General of Civil Aviation, Department of Civil Aviation, Malaysia; Joseph Varkey, Honorary. Secretary General, Society of Indian Aerospace Technologies & Industries (SIATI)

Seamless Asia by Geoff HOUNSELL
Growth of Civil Aviation in India and Opportunity for Business Colloboration by Joseph VARKEY
Addressing Aviation Growth in Malaysia by Dato' Azharuddin ABDUL RAHMAN

What are the emerging technologies that will improve the next generation of aircraft? We take an in-depth look at the latest advances in materials and manufacturing that will be supporting aerospace innovation. Bio fuels and alternative fuel projects have the potential to reduce aviation’s carbon footprint and bring down costs. But producing these fuels on a sustainable commercial scale remains a significant challenge. Experts leading the way in composite and advanced materials development will discuss incorporating these technologies into the manufacturing process, plus the issues around health monitoring of advanced structures. This is also your chance to hear from those leading research into alternative fuels, with Cathay Pacific explaining what the airline customer will need from the industry to support its sustainable development plan. Advances in fuel, energy and aerodynamics will continue to be combined to offer increased performance and value. This is an opportunity to learn, from the cutting edge of research, about technologies that will inspire aerospace engineering in the future.
Moderator:  Prof. Wei Shyy, Provost & Chairman, Hong Kong University of Science and Technology
Speakers:  Al Bryant, Vice President, Boeing Research & Technology China; Prof. Song Fu, Deputy Dean, School of Aerospace Engineering, Tsinghua University; Olivier Longeville, Vice President Product Strategy and Market, Snecma-Safran Group; Richard Parker, Director of Research & Technology, Rolls Royce;  Mark Watson, Head of Environment, Cathay Pacific; Prof. Xin Zhang, Airbus Professor of Aircraft Engineering, Airbus Noise Technology Centre, Faculty of Engineering and the Environment, University of Southampton

Sustainable Aviation Biofuels, a Commitment to the Future of the Environment by Al BRYANT
Aircraft Noise and Beyond by Xin ZHANG

14:00 – 16:00
Crystal Room:  Drilldown Session 2
Maximising Airspace Capacity

With traffic pressures on the Pearl River Delta and Mainland China routes continuing unabated, what best-practice initiatives are available now to ease the burden of delays, extended flight times and extra fuel costs? How can technology help? How are regional green air traffic initiatives moving from vision to reality? And what are the opportunities for Asia to leapfrog the development curve by implementing best practices from Europe and the USA?

Air space management specialists will evaluate the potential for automatic dependent surveillance broadcast (ADS-B) to increase air space efficiency in South East Asia and how implementation plans are progressing. This will also be an opportunity to hear how the Asia and Pacific Initiative to Reduce Emissions (ASPIRE) and Indian Ocean Strategic Partnership to Reduce Emissions (INSPIRE) are creating efficiencies and savings. And international ATM experts will be unveiling the lessons from their experience of optimising their airspace.
Moderator:  Kevin O'Toole, Strategy Director, Flightglobal
Speakers:  Brian Bagstad, Senior Air Traffic Organisation Representative to the Asia/Pacific Region, Federal Aviation Administration; Noppadol Pringvanich, AEROTHAI Engineering Manager; John Swift, Transport Solutions Director, NATS; Ronald Wong, Senior Electronics Engineer, Air Traffic Engineering and Standards Division, CAD Hong Kong

Maximizing Airspace Capacity Through Cooperation and Modernization by Brian BAGSTAD
Enhancing Airspace Capacity through PBN Implementation by Noppadol PRINGVANICH
Addressing Environmental and Capacity Challenges - The European Experience by John SWIFT
Regional Developments in Air Traffic Services Message Handling System (AMHS) by Ronald WONG 

10:30 – 12:30
*Pearl Room:  Plenary Session
Essential Airline Tactics to Win the Global Economic Recovery Race

Asian carriers are chalking up healthy increases in passenger traffic thanks to the robust economic recovery in the region. But how can this momentum be maintained? Limitations on cross-border activity, combined with pressures to consolidate, mean partnerships in every shape and form – alliances, joint ventures, code shares – will be more important than ever. At the same time South East Asia’s rapidly-growing low cost carriers are inking new deals and new ventures that snap at the heels of the network players. Outside the region, the European Union’s emissions trading scheme, in force from 2012, will reach way beyond Europe’s borders in its impact for Asian airlines.

This session asks if airlines are simply resuming the traditional business cycle or if there is an opportunity to develop a more sustainable approach to airline economics and healthier profits. Hear what airlines bosses and aviation analysts have to say. And we will also learn about the new relationships that will enable airlines to address the competitive pressures of the up turn. As competition ramps up, what will be the impact on legacy and low cost models alike? What will the low cost carriers do next to keep their operations agile, efficient and innovative? Low cost airline leaders discuss the shape of things to come for short haul operations. Finally, the session reviews the EU’s emission scheme and what it will mean for Asian carriers.
Moderator:  Kevin O'Toole, Strategy Director, Flightglobal
Speakers:  Andrew Herdman, Director General, Association of Asia Pacific Airlines; Azran Osman-Rani, CEO, Air Asia X; Simon Powell, Head of Sustainable Research, CLSA; ZHU Songyan, Vice Chairman of the Commercial Committee, Air China

Asia Pacific Aviation Refocusing on Growth by Andrew HERDMAN
Revolutionising The Revolutionaries: The Future of Low Cost Airlines by Azran OSMAN-RANI
Thrifty Flyers, Sustainable Airlines by Simon POWELL

14:00 – 15:30              
*Pearl Room:  Drilldown Session 1
Industry and University Partnerships in Aerospace

Research and development creates numerous challenges for the aerospace industry. Not only is it a significant proportion of the cost, the time scales and facilities required to develop new aircraft or engines are greater than in other R&D-led industries such as consumer electronics. In addition, the demands placed on advanced simulation/modelling technologies, analysis and design, plus integrating aerodynamics, structures, materials, avionics and control require strong links to be forged between fundamental scientific research, engineering design and testing. The investment, from both the financial and the skills perspectives, is significant and no one company can conduct the full range of R&D in-house. Industry and universities are already fostering and enhancing collaboration, including student internships, faculty visits, consulting, and direct project funding. This session will brings together colleagues from across the industry to share their experiences and offer ideas on how to further enhance these partnerships.
Moderator:  Prof. Wei Shyy, Provost & Chair Professor(Mechanical Engineering), Hong Kong University of Science and Technology
Speakers:  Prof. Christopher Chao, Professor and Associate Head, The Hong Kong University of Science and Technology; Prof. Song Fu, Deputy Dean, School of Aerospace Engineering, Tsinghua University; Prof. Kwang-Yong Kim, Professor of Mechanical Engineering, Inha University; Prof. Changhong Wang, Professor of Harbin Institute of Technology; Prof. Xin Zhang, Airbus Professor of Aircraft Engineering, Airbus Noise Technology Centre, Faculty of Engineering and the Environment, University of Southampton

Air Cabin Air Quality Research and New Understanding on Cabin Respiratory Infectious Disease Transmission Routes and Control Strategies by Christopher CHAO
Progress in the Frontier Aerodynamics Challenges for the Design of C919 by Song FU
Turbomachinery Research through Collaboration between University and Industry by Kwang-Yong KIM
Industry and University Partnership - aircraft noise research by Xin ZHANG

14:00 – 16:00
Crystal Room:  Drilldown Session 2
Leveraging Maximum Value from Next Generation Cabins

Portable, iPad style devices are just one of the possibilities set to bring a new dimension to inflight entertainment. IFE specialists are also offering airlines the chance to provide their passengers with a digital shopping experience. There are increasing opportunities to create brand difference and improve the bottom line by creating exciting next-generation passenger experiences.

How will new technologies, onboard WiFi and mobile services take ancillary revenue beyond simple a la carte pricing? And how can strategic relationships with airports and third-party service suppliers help to drive more revenues? Learn from this in depth, expert discussion how investment in your cabin environment can deliver profits.
Speakers:  Daniel Baron, Managing Director, LIFT Strategic Design; Stuart Dunleavy, Vice President of Marketing & Customer Proposition, Thales; Peter Harbison, Executive Chairman, Centre for Asia Pacific Aviation

Leveraging Maximum Value from Next Generation Cabins by Daniel Baron
Inflight Turbulence by Stuart DUNLEAVY
Airline Ancillary Revenue: The Airlines' Saviour? by Peter HARBISON